A tweet disparaging President Donald Trump that appeared to come from McDonald’s social media team was pulled pretty quickly last week, but not before it earned plenty of attention on social media.
The tweet on the @McDonaldsCorp feed, which has been deleted, read: “@realDonaldTrump You are actually a disgusting excuse of a President and we would love to have @BarackObama back, also you have tiny hands.”
Later Thursday morning, McDonald’s sent out a tweet to say that Twitter informed the company that the account had been compromised.
The @McDonaldsCorp account involved has about 151,000 followers. The @McDonalds account for the McDonald’s USA business has about 3.3 million followers.
Before McDonald’s blamed the post on a compromised Twitter account, many people were wondering whether someone on the McDonald’s social media team perhaps meant to tweet from his or her own account, and mistakenly sent the anti-Trump missive from the corporate account.
The Golden Arches, of course, is not the first company to deal with a social media nightmare, and it won’t be the last. Some may recall Chrysler ending its relationship with New Media Strategies in March 2011 after an agency employee used the f-bomb and complained about Detroit in a tweet inadvertently sent from the client’s Twitter account.
McDonald’s did not immediately elaborate on Thursday’s tweet beyond the statement issued on Twitter.
Whilst your company may not have the followers that McDonald’s does, it is important to have a clear policy for social media use by employees. It is easy for an employee to get cross and tweet this, or for a piece of information be shared by someone, inadvertently. These may seem trivial, but may have a massive impact on your company’s profile and brand.
If you need any advice, or support, please contact us